Last updated: July 5, 2021
Personal Information We Collect About You
We collect, use, and are responsible for certain personal information about you, that identifies, relates to, describes, is reasonably capable of being associated with you, or that which could reasonably be linked, directly or indirectly, with a particular consumer or household. We collect, and have collected personal information about our visitors within the preceding 12 months in the following categories and for the noted purposes:
|Categories of Personal Information||Collected?||Categories of Sources
from Which PI is Collected
|Business or Commercial Purpose for Which Each Category Will be Used|
|Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers||Yes||Site;
Data analytics provider;
Customer service provider
|Any categories of personal information described in subdivision (e) of Sec. 1798.80||Yes||Site;
Data analytics provider;
Customer service provider
|Characteristics of protected classifications under California or federal law||Yes||Customer service provider||
|Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies||Yes||Site;
Data analytics provider;
Customer service provider
|Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement||Yes||Site;
Data analytics provider
Data analytics provider
|Audio, electronic, visual, thermal, olfactory, or similar information||No||N/A||N/A|
|Professional or employment-related information||No||N/A||N/A|
|Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99)||No||N/A||N/A|
|Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.||No||N/A||N/A|
As noted in the above chart, We collect the above personal information directly from you via the Site, and from your interactions with the Site, including any personal information which you provide directly or indirectly
Through the Site: We collect any personal information which you submit directly to the Site, including whether you indicated an interest in the products featured on the Site, and all personal information that you submit through the Site in conjunction with your purchase of products and/or any requests for information. For instance, on our checkout forms, we collect any information input through our Site webform which is necessary to service your order (which may include but is not limited to your first name, last name, email address, billing/shipping address, phone number, and payment credentials). To the extent that you subscribe to receive our email newsletter, we collect your first name, last name, email address, and information on whether you are a business or an individual consumer. To the extent that you contact us through the Site, we also collect the personal information that you submit in conjunction with your communication, including but not limited to your first name, last name, email address, and phone number.
Cookies and Tracking Pixels on the Site: We collect the above personal information directly from you via the Site, including from cookies on the Site. We use and store cookies and tracking pixels on the Site, as described further, to facilitate and customize your use of the Site.
A cookie is a small data text file, which is stored on your computer’s hard drive (if your web browser permits) that can later be retrieved to identify you to us. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies can later be retrieved to identify you to us. Personal information that we store about you may be linked to the information stored in and obtained from cookies. Cookies make your use of the Site easier, make the Site run more smoothly, help us to maintain a secure Site, keep track of your shopping cart, and personalize your experience on the Site.
Tracking pixels (also known as web beacons, 1x1 pixels, or clear GIFs) are code requiring a call back to a server to render, and which deliver information to us about your IP address and information from your browser.
Cookies and tracking pixels are used to track your interaction with the Site, including clicks. Cookies and tracking pixels may collect information about you, such as your IP address, your browser type and version, operating system, software and platform, your Internet service provider, geographic location, the area code and zip code associated with your server, time zone setting, the date(s) and time(s) of your visit(s) to the Site, the time spent on the Site, the specific pages accessed during your visit(s) to the Site, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords, and click stream data. Your IP address is used to help identify you and your shopping cart.
In addition to the Site’s own cookies and tracking pixels, third party technologies like cookies and tracking pixels may also be used to collect personal information, to help us analyze where visitors go and what they do while visiting our Site. Specifically, we use Google Analytics. If you would like more information, see How Google uses data when you use our partners' sites or apps.
From Third Parties: As noted above in the chart, in addition to collecting personal information through the Site, we also collect personal information through third party data analytics provider, Google Analytics. Further, we use third party customer service provider TalkDesk to provide customer service to our customers who contact us using the number shown on the Site. During the course of a call placed by a consumer, additional personal information may be collected through TalkDesk, such as the customer’s name, phone number, email address, gender, and call information (e.g., call date, call time, call duration, and call context). If you would like more information, see https://www.talkdesk.com/terms-of-service/privacy-policy/.
Tracking and How We Respond to Do Not Track Signals
How We Use Collected Personal Information
Providing the Site: We use the information we gather on the Site to provide information on and fulfill orders for the featured products. We also use information collected through your use of the Site for all of the reasons noted above in the chart.
With Whom Do We Share Your Personal Information
We may share the above personal information internally with our parent company and any subsidiary and affiliated companies.
We may also share the above personal information with our third party service providers to send information to you about your order(s); fulfill your order(s); process and collect your credit card payment(s) for order(s); deliver order(s); send ads via postal mail and e-mail on our behalf; provide search results and links; customize, analyze, adjust and improve our Site to better meet your needs; enforce our agreements with you; and prevent fraud and other prohibited or illegal activities.
Our third party service providers may use your personal information to create anonymized and aggregated data about our users (“Anonymized Data”). We may provide third parties with Anonymized Data in describing our site to prospective partners, advertisers and other third parties, and for all other lawful purposes. As communicated to third parties, the Anonymized Data does not include any information permitting the recipient to identify, locate or contact you.
If the purchased products are being shipped to you, your shipping information will be shared with our delivery service providers. These third party service providers have access to personal information needed to perform their functions and carry out their agreements with us.
We may share the above personal information with third party service providers which may include but are not limited to Listrak, Wunderkind, and Salesforce to help us with our remarketing efforts, email campaign automation, and email newsletter. We may also share the above information with such third party service providers for the purpose of tracking clicks/conversions. Also, if you request to unsubscribe from receiving email newsletters from us, we may share your email address with such third party service providers to effectuate your request to unsubscribe and to comply with CAN-SPAM.
Also, on occasion, we may be required by law enforcement or judicial authorities to provide personal information to the appropriate governmental authorities. In the event of a merger, acquisition, or sale of our business, your personal information may also be transferred. In the event we become the subject of an insolvency proceeding, whether voluntary or involuntary, we or our liquidator, administrator, receiver or administrative receiver may sell, license or otherwise dispose of, such personal information in a transaction approved by the court.
Customers who call our customer service line may receive SMS messages with informational messages, such as customer satisfaction surveys. Customers who do not opt-out of receiving SMS text messages agree to receive such informational SMS messages generated by an automated dialer from Belnick, LLC to the mobile number they called from.
**Your mobile carrier's message and data rates may apply to any SMS message including any opt-out message. All charges are billed by and payable to your mobile service provider. We do not charge you for sending or receiving text messages to us.
You may opt out of receiving further text messages from us by responding to our texts using the word STOP or by contacting customer service at 855-307-3864
Please note: the word STOP is not case sensitive. You will receive a text confirming the opt-out.
You can also contact customer support at 855-307-3864 to opt-out or for additional assistance.
Mobile carriers are not liable for delayed or undelivered messages.
We have instituted reasonable safeguards to help ensure that information collected is secure. We also take reasonable steps to ensure that third parties who work with us to make the Site (including the software, applications, and services provided on the Site) available to you agree to protect personal information that they must access to serve you and to honor your preferences about contacts you receive.
When you send or otherwise transmit your sensitive information (such as your credit card number) to or though the Site, your payment card information is encrypted using SSL encryption. When you are on an SSL-protected page, a picture of a closed lock appears at the bottom or top of some web browsers. Another way to tell if you are on a secure page is to check the URL or address of the page. (Look in the address box or right-click on the page and select "Properties".) These secure SSL-encrypted pages have URLs that start with "https://" instead of "http://".
You must be an adult of 18 years or older to use the Site. We do not target the Site to children. Consistent with the federal Children’s Online Privacy Protection Act of 1998 (“COPPA”), We will never knowingly collect personal information from anyone under the age of 13 without requesting parental consent. If you are aware that your minor child under the age of 13 has provided us with personal information, please contact us.
California Residents – Your Privacy Rights
If you are a California resident under the meaning of Sec. 17014 of Title 18 of the Cal. Code of Regulations, your use of the Site is subject to the California Consumer Privacy Act (“CCPA”), and all final, implementing regulations. Under the CCPA, up to twice in a twelve (12) month period, a consumer has the right to request that a business disclose what personal information it collects, uses, discloses, and sells. Information regarding our collection and disclosure practices are detailed herein, in addition to instructions on how to exercise your rights regarding your personal information.
What Personal Information Do We Collect?
We collect, use, and are responsible for certain personal information about you, that identifies, relates to, describes, is reasonably capable of being associated with you, or that which could reasonably be linked, directly or indirectly, with a particular consumer or household. Information on the personal information that we collect, and have collected about our visitors within the preceding 12 months are detailed above under the “Personal Information We Collect About You” heading.
What Personal Information Do We Disclose
Within the preceding 12 months, We have disclosed personal information to the third parties identified under the “With Whom Do We Share Your Information” heading above.
Namely, we may disclose personal information in the above noted applicable categories to our third party service providers to send information to you about your order(s); fulfill your order(s); process and collect your credit card payment(s) for order(s); deliver order(s); send ads via postal mail and e-mail on our behalf; provide search results and links; customize, analyze, adjust and improve our Site to better meet your needs; enforce our agreements with you; and prevent fraud and other prohibited or illegal activities. If the purchased products are being shipped to you, your shipping information will be shared with our delivery service providers. These third party service providers have access to personal information needed to to perform their functions and carry out their agreements with us.
We may also disclose personal information in the above noted applicable categories to our third party email service providers such as Listrak, Wunderkind, and Salesforce to help us with our remarketing efforts, email campaign automation, email newsletter, and tracking clicks/conversions through such marketing and advertising services. Also, if you request to unsubscribe from receiving email newsletters from us, we may share your email address with such third party service providers to effectuate your request to unsubscribe and to comply with CAN-SPAM.
We may also disclose personal information in the above noted applicable categories if legally required to do so, in our sole discretion, pursuant to a request from a governmental entity, or if we believe in good faith that such action is necessary to (a) conform to legal requirements or comply with legal process; (b) protect our rights or property, or our affiliated companies; (c) prevent a crime or protect national security; or (d) protect the personal safety of users or the public.
What Personal Information Do We Sell?
Under the definitions of “Sell” and “Sale” in the CCPA, we do not sell your personal information.
However, in the event that we, or substantially all of our assets, are acquired, personal information in the above noted categories may be included within the transferred assets. Further, in the event we become the subject of an insolvency proceeding, whether voluntary or involuntary, we or our liquidator, administrator, receiver, or administrative receiver may sell, license or otherwise dispose of, such personal information in the above noted categories in a transaction approved by the court.
We do not have any actual knowledge of the sale of personal information of minors under 16 years of age. There are no financial incentives to disclose.
Your Right to Request to Know and How to Submit a Verified Request to Know
A “request to know” is a request related to the personal information that a business has about such consumer. It may include a request for any or all of the following:
- specific pieces of personal information that we have collected about you;
- categories of personal information that we have collected about you;
- categories of sources from which the personal information was collected;
- categories of personal information that we have sold or disclosed for a business purpose about you;
- categories of third parties to whom the personal information was sold or disclosed for a business purpose; and
- the business or commercial purpose for collecting or selling personal information.
The CCPA permits requests to know from the same consumer up to twice in a twelve (12) month period.
To submit a request to know, please email us at email@example.com. To process your request, we may require that you submit the following information in conjunction with your request: your first name, last name, a California address, and email address. The information which you provide will be used to verify your request and to attempt to identify you within our data records. If you elect to use an authorized agent to exercise your right to submit a request for information, we may require that the authorized agent provide proof that the consumer gave them signed permission to submit the request. In addition, we may also require that the consumer directly verify their identity and directly confirm that they provided the authorized agent permission to submit the request on their behalf. The information which is submitted in conjunction with the request to know will be used for the express purposes of verification and providing responsive information to the request, if required.
Your Right to Request Deletion and How to Submit a Verified Request to Delete
You have the right to request the deletion of any personal information which we have collected about you. To submit a verifiable request to delete, please email us at firstname.lastname@example.org, or contact us by mail at 4350 Ball Ground Hwy., Canton, GA 30114. To process your request, we may require that you submit the following information in conjunction with your request: your first name, last name, a California address, and email address. The information which you provide will be used to verify your request and to attempt to identify you within our data records. If you elect to use an authorized agent to exercise your right to submit a request for deletion, we may require that the authorized agent provide proof that the consumer gave them signed permission to submit the request. In addition, we may also require that the consumer directly verify their identity and directly confirm that they provided the authorized agent permission to submit the request on their behalf. The information which you submit in conjunction with your request to delete will be used for the express purposes of verification and fulfilling your request, if required. The information which is submitted in conjunction with the request to delete will be used for the express purposes of verification and fulfilling the request, if required.
We utilize a two-step process for online requests to delete, whereby you first submit your request to delete, and second, you separately confirm that you want your personal information deleted.
To the extent that your personal information is necessary for us to maintain for a reason delineated in Cal. Civ. Code Sec. 1798.105(d), including but not limited to complete a transaction for which the personal information was collected, provide a good or service you have requested, detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, debug, etc., or to comply with a legal obligation, we are not required to comply with your request for deletion. For instance, we are not required to delete personal information which is necessary to maintain suppression files for those individuals who have opted out of receiving email marketing from us. If we are unable to verify your request, we will notify you as well.
Your Right to Non-Discrimination for the Exercise of Your Privacy Rights
California affords consumers with the right not to receive discriminatory treatment by a business for the exercise of their privacy rights conferred by the CCPA. This means that you cannot be denied goods or services; be charged different prices or rates; be provided with a different level or quality of goods or services; or have it suggested that you will receive a different price or rate or different level or quality of goods or services. However, a business may offer a financial incentive or price or service difference if it is reasonably related to the value of the consumer’s data. A business shall notify consumers of any financial incentive or price or service difference.
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